How well do you know the clients you sell to? Like really know? For example, what keeps them up at night? What does success look like for them?

Like many in the market research field, the troubling irony often times is that we don’t know our clients as well as we should. 

Recently, I sat down with Ponderings from the Perch host and Momma Bird Priscilla McKinney to discuss why doing the work to develop client personas and put them into practice is critical for market research businesses, both young and old. 

Take a listen…