There’s a lot riding on your sales messaging so getting your messaging right is crucial. Your messaging needs to be interesting, informative, persuasive, and convincing enough to drive a call to action… no big deal, right? Here are some tried-and-true tips on setting up a process to arm your sales team with the right message.
Uncovering your customers’ unmet needs is a key activity in the “Exploration” phase of the Pragmatic Marketing Framework, where we ask two questions: What challenges, frustrations, and unmet needs do consumers have? How are current competitive offerings addressing these?