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indian pizza
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By David Paull Blog Online Research Persona Development Product Management Product Research

Indian Pizza: How to Harness Innovation through Creative Repurposing

Innovation is time-consuming and expensive. Yes, we all need to innovate, and creating new things is in our DNA. But, you also may be sitting on a gold mine of an opportunity to creatively repurpose something you already have… We call it creative repurposing.

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HOW PERSONAS IMPACT CUSTOMER MESSAGING
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By Amanda Paull Blog Online Research Persona Development Product Management Product Research

How To Reach Your Personas In Meaningful Ways

Whether you’re presenting at an industry event or posting on social media, these tips can be used to reach your persona in meaningful ways. Consider this your guide to building detailed buyer personas that drive meaningful conversations which lead to meaningful sales.

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By Amanda Paull Blog focus groups Online IDIs Online Research Product Management Product Marketing Product Research

Why Online Qualitative Research Is Crucial Right Now

There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises, in-home usage testing). A little ingenuity and a quality technology partner are the key. (and a pinch of fairly dust never hurt…)

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Pricilla McKinney blog image
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By Amanda Paull Blog Online Research Persona Development Product Management Product Research

How to Build Powerful, Meaningful Buyer Personas

Creating powerful buyer personas doesn’t only shape your marketing strategy, but if utilized correctly, buyer personas can change the way you do business. Consider this your guide to building detailed buyer personas that drive meaningful conversations that lead to meaningful sales.

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focus group 2x2
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By Amanda Paull Blog Online Research Persona Development Product Management Product Research

Only Crazy People Launch a New Business During a Pandemic

Start an Online Qual Business DURING a Pandemic!? Our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check it out.
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woman moderator looking at computer- moderator
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By Amanda Paull Blog Online Research Persona Development Product Management Product Research

Research Tips: How Product Managers Can Make Their Insights Better & More Human

Here's the trick: how do you extract insights from them that are meaningful, human, and empathetic. After all, your product is solving their problems, right? Here's our Top 10 Product Manager Best Practices for Humanizing Your Customer Insights Research.
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