Mostly out of necessity, we’ve been conducting remote, in-depth interviews (IDIs) and focus groups with consumers in their homes. Now, 2+ years into this “new normal,” it’s interesting to assess the unexpected benefits we’ve seen doing all our qual online, and how, moving forward, we may be better off for it.
This second phase of our COVID-19 vaccine message testing study, completed in early November 2021, focused on parents of children ages 5 – 11 that were still “on the fence” about getting their child/children vaccinated. Here’s what these parents told us were 3 keys things they wanted to hear before making their decision about vaccinating their child…
Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).
View the presentation slides and the recording of the webinar I did in partnership with Nadine Gartner of Boost Oregon. We shared the key findings of Lillian Lab’s COVID-19 vaccine messaging study as well as how Boost Oregon put our findings into action.
Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).
There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises, in-home usage testing). A little ingenuity and a quality technology partner are the key. (and a pinch of fairly dust never hurt…)