Recently, as part of Insights Marketing Week, Julia Eisenberg EVP at Aspen Finn Research and I were asked to share backstories of how we developed (or in Julia’s case re-developed) the brands for our respective market research companies. Watch our recorded session…
Recently, I sat down with Ponderings from the Perch host and Momma Bird Priscilla McKinney to discuss why doing the work to develop client personas and put them into practice is critical for market research businesses young and old. Take a listen…
Qualitative research can add deep context to your product development process. Here’s how to leverage the rich results for NPD for tech and CPG
Innovation is time-consuming and expensive. Yes, we all need to innovate, and creating new things is in our DNA. But, you also may be sitting on a gold mine of an opportunity to creatively repurpose something you already have… We call it creative repurposing.
Whether you’re presenting at an industry event or posting on social media, these tips can be used to reach your persona in meaningful ways. Consider this your guide to building detailed buyer personas that drive meaningful conversations which lead to meaningful sales.
There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises, in-home usage testing). A little ingenuity and a quality technology partner are the key. (and a pinch of fairly dust never hurt…)
Creating powerful buyer personas doesn’t only shape your marketing strategy, but if utilized correctly, buyer personas can change the way you do business. Consider this your guide to building detailed buyer personas that drive meaningful conversations that lead to meaningful sales.
Focus groups are hard. They are also revealing. But you have to know the tricks of the trade to really garner insights that are deep and valuable. And you can’t have a loud respondent or human memory errors get in your way to the truth.