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MORE RESOURCES THAT MAY INTEREST YOU:

 

 

DOWNLOAD OUR RESEARCH-OPTIMIZED, PRAGMATIC MARKETING FRAMEWORK that shows what type of research fits and the value it provides for each stage of the pragmatic marketing framework. 

 

 

LEARN HOW TO CRAFT THE PERFECT CUSTOMER PERSONA and other critical steps you can take to gain a deeper understanding of your ideal customer. 

 

 

Product managers and product marketers… Here are 9 REASONS WHY IN-DEPTH INTERVIEWS (IDIs) SHOULD BE IN YOUR PRODUCT RESEARCH MIX.