We’re excited to share our Voice-Of-The-Customer Story Builder with you. Please tell us a little about yourself before downloading. Name* First Last Business Email* Opt-in By submitting this form, I agree to receiving email communications from Lillian Labs. Please note that adherent to our privacy policy, Lillian Labs will never share your info. CAPTCHAEmailThis field is for validation purposes and should be left unchanged. MORE RESOURCES THAT MAY INTEREST YOU: DOWNLOAD OUR RESEARCH-OPTIMIZED, PRAGMATIC MARKETING FRAMEWORK that shows what type of research fits and the value it provides for each stage of the pragmatic marketing framework. LEARN HOW TO CRAFT THE PERFECT CUSTOMER PERSONA and other critical steps you can take to gain a deeper understanding of your ideal customer. Product managers and product marketers… Here are 9 REASONS WHY IN-DEPTH INTERVIEWS (IDIs) SHOULD BE IN YOUR PRODUCT RESEARCH MIX.