Great
Research

Makes Great Products

Market Research for Products,
Concepts and Messages.

ABOUT US

Lillian was an inventor with a deep understanding of her customers.
If you have shelves in your fridge, her ingenuity has touched your life.

We are a boutique qualitative team named in her honor.

Our research experience runs deep:
from CPG & appliances to software & SaaS,
healthcare & financial services to streaming content & mobile apps.

We help you succeed through really good research

Meet the team

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Gina Derickson
VP Research & Consulting

A 20-year veteran in the industry, Gina has done every type of qualitative research: from new product development with J&J and P&G, to directing research at IPSOS for telecom giants.

She leads our research projects and moderates online groups like a rockstar. She is an expert in moment-to-moment feedback on dynamic stimuli, such as front-end validation, experiential products, positioning, and video content.

Gina has recently been the lead qualitative researcher on the Back-To-Normal Barometer tracking study, and has presented those results to the US Chamber of Commerce (USCC), Washington International Trade Association (WITA), US Travel Association, National Association of Realtors (NAR) and others.

Gina’s work has been featured in Quirks,  USA Today, CNN, and The New York Times.

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David Paull
Founder

As founder of Lillian Labs and its sister company Dialsmith, David’s experience lives at the intersection of sales, marketing, and research.

Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and behavioral science storytelling to build concepts, products, & messages that stick.

David and his team have helped media companies and consumer product giants test and refine their products; from concept testing & product development to content research (Amazon, CNN, Facebook, Nielsen, Univision, and many others).

David is a sought-after speaker and has presented to Microsoft, the STORY Conference, the Insights Association, & many other industry events. (Speaker Packet)

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You’ll receive occasional mailings with educational content about product and messaging research
(and we never share your info.)

Reach Out

Phone: +1 503.225.8418
Lillian Labs
1800 NW 169th Place, #B150
Beaverton, OR 97006

Contact Us

Human Factors Agency Client

You added so much value to this project!
And our client has commented several times
how happy he is that we brought you in.

Gaming Console Developer

Excellent presentation! The team was extremely engaged and the timely topics you discussed were perfect to get people thinking on how to become better storytellers.

Telecom Client

….This research is like a GOLD MINE!

Rich Thau
Engagious

It was obvious the clients LOVED what you two did, and I am grateful to both of you.
Excellent job.

Broadcast client

Your team has been fantastic! They seem to always be one step ahead.

Consumer Appliance Brand

Their insights helped us exceed our unit forecasts by over 180%. Amazing.

Kevin Durham
Filmmaker

The results are mind blowing – and that’s why we reached out for their expertise to engage our audience.

Harris III
Story Conference curator, illusionist, podcast host

David’s talk at STORY was both engaging and enlightening.
It gave our 1,000+ attendees
great insight into how to better shape the stories they’re telling.

HOW PERSONAS IMPACT CUSTOMER MESSAGING
How To Reach Your Personas In Meaningful Ways

Whether you’re presenting at an industry event or posting on social media, these tips can be used to reach your persona in meaningful ways. Consider this your guide to building detailed buyer personas that drive meaningful conversations which lead to meaningful sales.

bread and butter
What Can Butter Teach Us About Customer Needs & New Product Research?

If you are trying to figure out what type of research fits into your Pragmatic Framework, you’ve come to the right place. Not all research is created equal. Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas.

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Why Online Qualitative Research Is Crucial Right Now

There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises, in-home usage testing). A little ingenuity and a quality technology partner are the key. (and a pinch of fairly dust never hurt…)