Makes Great Products
market Research for Products,
Concepts and Messages.
We are a boutique qualitative team named in her honor.
Our research experience runs deep:
from CPG & appliances to software & SaaS,
healthcare & financial services to streaming content & mobile apps.
We help you succeed through really good research.
Meet the team
A 20-year veteran in the industry, Gina has done every type of qualitative research: from new product development with J&J and P&G, to directing research at IPSOS for telecom giants.
She leads our research projects and moderates online groups like a rockstar. She is an expert in moment-to-moment feedback on dynamic stimuli, such as front-end validation, experiential products, positioning, and video content.
Gina has recently been the lead qualitative researcher on the Back-To-Normal Barometer tracking study, and has presented those results to the US Chamber of Commerce (USCC), Washington International Trade Association (WITA), US Travel Association, National Association of Realtors (NAR) and others.
Gina’s work has been featured in Quirks, USA Today, CNN, and The New York Times.
As founder of Lillian Labs and its sister company Dialsmith, David’s experience lives at the intersection of sales, marketing, and research.
Dialsmith’s technologies are used globally to capture real-time opinions—moment by moment—to understand people’s motivations and predict their behavior. David couples that with qualitative research and behavioral science storytelling to build concepts, products, & messages that stick.
David and his team have helped media companies and consumer product giants test and refine their products; from concept testing & product development to content research (Amazon, CNN, Facebook, Nielsen, Univision, and many others).
You added so much value to this project!
And our client has commented several times how happy he is that we brought you in.
Excellent presentation! The team was extremely engaged and the timely topics you discussed were perfect to get people thinking on how to become better storytellers.
….This research is like a GOLD MINE!
It was obvious the clients LOVED what you two did, and I am grateful to both of you.
Your team has been fantastic! They seem to always be one step ahead.
Their insights helped us exceed our unit forecasts by over 180%. Amazing.
The results are mind blowing – and that’s why we reached out for their expertise to engage our audience.
David’s talk at STORY was both engaging and enlightening.
It gave our 1,000+ attendees great insight into how to better shape the stories they’re telling.