How to Marry Pragmatic Marketing with Market Research for a "Happily Ever After"
The answer to most of your questions is not in the building.
– Tenet of #PragMktg
Not all research is created equal.
Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas. It also requires diving deep (such as with one-on-one in-depth interviews).
Later on, when you’ve architected the solution, the approach is different: physical prototype, demos, focus groups. We’ve created a mash-up of the Pragmatic Marketing Framework with 2 key customer insights elements:
1- The customer questions you need to answer at each stage
2- The methods of market research to consider employing to get the answers you seek
We’d love to hear from you if you have any additions.
And since product research is our forte, ping us if you need any guidance between your Fuzzy front-end and GTM.