How to Marry Pragmatic Marketing with Market Research for a "Happily Ever After"
Every Product Manager, Product Marketer and Product Owner knows….
…that the answers they seek are not in the building. (“These aren’t the droids you’re looking for…”)
Naturally, knowing all you can about your customer’s needs is key to fine-tuning your user stories. So where do you start?
If you are trying to figure out what type of research fits into your Pragmatic Framework, you’ve come to the right place.
The answer to most of your questions is not in the building.– Tenet of #PragMktg
Not all research is created equal.
Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas. It also requires diving deep (such as with one-on-one in-depth interviews).
Later on, when you’ve architected the solution, the approach is different: physical prototype, demos, focus groups. We’ve created a mash-up of the Pragmatic Marketing Framework with 2 key customer insights elements:
1- The customer questions you need to answer at each stage
2- The methods of market research to consider employing to get the answers you seek
We’d love to hear from you if you have any additions.
And since product research is our forte, ping us if you need any guidance between your Fuzzy front-end and GTM.