Why Online Qualitative Research Is So Important Right Now
Online qualitative methods are being adopted across the globe: product development, product management, product messaging and everywhere else in market research.
There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises). A little ingenuity and a quality technology partner are the key.
And in some cases, you will find that remote qualitative research can prove to be more effective (eg: in home usage tests IHUT).
Gina Derickson, VP of Research at Lillian Labs, and David Paull (also Founder of Dialsmith) both weigh in. And they shares learnings from the last 12 months of doing online qualitative research.
IT'S SO IMPORTANT THAT WE HEAR DIRECTLY FROM CONSUMERS - WHICH REALLY ELEVATES THE NEED TO DO QUALITATIVE RESEARCH, ESPECIALLY RIGHT NOW.
If you are looking for that perfect tech partner to execute your online qual; so you don’t have to play the role of tech support, we hear you. You can check out our sister company, Dialsmith. They’re the pros we lean on.