Why Online Qualitative Research Is So Important Right Now
Online qualitative methods are being adopted across the globe: product development, product management, product messaging and everywhere else in market research.
There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises). A little ingenuity and a quality technology partner are the key.
And in some cases, you will find that remote qualitative research can prove to be more effective (eg: in home usage tests IHUT).
IT'S SO IMPORTANT THAT WE HEAR DIRECTLY FROM CONSUMERS - WHICH REALLY ELEVATES THE NEED TO DO QUALITATIVE RESEARCH, ESPECIALLY RIGHT NOW.