Understanding your ideal client (POWER TO THE PERSONA: PART 2)
Whether you’re presenting at an industry event, posting on social media or developing a downloadable resource, these tips can be used to reach your persona in a meaningful way.
Priscilla McKinney, Little Bird Marketing
For those who don’t know Priscilla, she is a keynote speaker, blogger, podcast host, diversity champion, and hilariously charming. She’s also the CEO of Little Bird Marketing, so she comes at this topic with oodles of creativity.