Today, I had the pleasure of co-presenting a webinar, with Nadine Gartner, Executive Director at Boost Oregon, where we shared the key findings and outcomes from our messaging study on Breaking Through COVID-19 Vaccine Hesitancy.
We undertook this important research to support Boost Oregon’s efforts to better understand the barriers for people who are hesitant or opposed to getting vaccinated, and uncover the types of messages that might resonate with them.
We’re sharing this information so other organizations can used it, as Boost has, to improve the effectiveness of their outreach and to help ensure that people are listening to the science about the vaccine.
If you missed our presentation or would like to share it with colleagues, here is the recorded version and the slides.
Webinar: Breaking Through COVID-19 Vaccine Hesitancy – Messaging Study Results
Slides: Breaking Through COVID-19 Vaccine Hesitancy – Messaging Study Results
Where should we focus next? How can we use this study as a leaping off point to do additional research that could answer the critical questions you’re looking to answer? This is the second COVID-19 vaccine messaging study I’ve been involved with (having recently conducted one in the UK as well). Each study reveals a piece of the puzzle, but there are still so many questions to answer. So please reach out if we can be of help.