CREATING THE BRAND FOR YOUR MARKET RESEARCH COMPANY

VIEW OUR STRAIGHT TALK SESSION FROM INSIGHTS MARKETING WEEK...

CREATING THE BRAND FOR YOUR MARKET RESEARCH COMPANY

Recently, as part of Insights Marketing Week, Julia Eisenberg EVP at Aspen Finn Research and I were asked to share backstories of how we developed (or in Julia’s case re-developed) the brands for our respective market research companies.

Julia shared the steps involved in their re-brand of Aspen Finn Research, while I revealed the hurdles and challenges we faced in creating the brand for Lillian Labs. Watching this, I think you’ll walk away with a firm grasp of what lies ahead if and when you go down the brand creation path for your current or new business. 

Give it a watch, and if questions come up, please feel free to reach out to me. 

Feature photo by Danielle MacInnes on Unsplash.