Recently, as part of Insights Marketing Week, Julia Eisenberg EVP at Aspen Finn Research and I were asked to share backstories of how we developed (or in Julia’s case re-developed) the brands for our respective market research companies.

Julia shared the steps involved in their re-brand of Aspen Finn Research, while I revealed the hurdles and challenges we faced in creating the brand for Lillian Labs. Watching this, I think you’ll walk away with a firm grasp of what lies ahead if and when you go down the brand creation path for your current or new business. 

Give it a watch, and if questions come up, please feel free to reach out to me.