HOW TO BE A BETTER LISTENER IN QUALITATIVE
Becoming an expert listener: Good habits to practice

As a qualitative research consultant, I’ve spent hundreds of hours in your shoes “behind the glass” observing focus groups and interviews. I can’t say that every one of those observations resulted in an apparent “aha” moment or epiphany.  But what I can say is that, through the years, I’ve learned that listening plays a key role in deciphering those observations and uncovering the critical insights that we’re looking for.

There’s a process to being a better listener. It takes work and preparation. So, I want to share with you some things that’ve made me a better listener and can help you too:  

LISTENING PLAYS A KEY ROLE IN DECIPHERING THOSE OBSERVATIONS AND UNCOVERING THE CRITICAL INSIGHTS WE'RE LOOKING FOR. 

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