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online qualitative research
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By Gina Derickson Blog Online IDIs Online Research Product Research

UNEXPECTED BENEFITS OF CONDUCTING QUALITATIVE RESEARCH ONLINE

Mostly out of necessity, we’ve been conducting remote, in-depth interviews (IDIs) and focus groups with consumers in their homes. Now, 2+ years into this “new normal,” it’s interesting to assess the unexpected benefits we’ve seen doing all our qual online, and how, moving forward, we may be better off for it.

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