Healthcare product managers and product marketers need to talk direct-to-patients. Showcase the most impactful, persuasive messaging to patients to promote adoption of your products and procedures.
With sales messaging, it helps to have a framework because a framework gives you structure while still leaving room for improv. A framework establishes the rules; the best practices.
For those who don’t wear masks, what are they thinking? How do we convince them otherwise? How do we nudge their mask-wearing behavior?
When creating reasons to believe, the rule of quality over quantity prevails. Here are 7 killer approaches and examples from healthcare (but can be applied to any market.)
Stick to 1 or 2 Reasons to Believe (RTBs). They should be highly believable, which will be more a lot more compelling than several that are loosely related.
When in doubt, test them to make sure they’re compelling and relevant to the promised benefit.