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insight validation
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By Gina Derickson Blog Managing clients Product Management Product Marketing Product Research

Five Ways Insights Can Help Product Teams Fine-Tune Their Focus

Voice of the Customer (VoC) insights can help a team fine-tune its focus and ensure that product marketing and product development are aligned behind an accurate picture of the customer. Here are some of the ways…

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story behind the data
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By Gina Derickson Blog Managing clients Product Management Product Research

3 Tips for Uncovering the Story Behind the Data

If a picture is worth a thousand words, then a story is likely worth a thousand pictures. In market research, where you may have hundreds or thousands of data points, data storytelling is an essential skill to effectively communicate and influence your audience in a clear, concise, compelling, manner.

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breaking bad news to good clients
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By Gina Derickson Blog Managing clients Product Management Product Research

How to Deliver Bad News to Good Clients

Delivering bad news can be essential to addressing the challenges a client is facing and identifying real areas of opportunity and improvement. Here are some tips to being the bearer of bad news that I’ve developed and refined in my 20+ years of marketing research consulting work…

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