We live in an era of big data. But does access to big data actually translate into better insights? Not unless you have an effective method to distill it down and translate it into a story that’s both digestible and meaningful.
There’s an amazing synergy between great customer insights and customer empathy and tapping into that synergy is a critical part of my job as a qualitative researcher. Here, I take a deeper look into customer empathy and its value to building strong customer relationships.
There’s a lot riding on your sales messaging so getting your messaging right is crucial. Your messaging needs to be interesting, informative, persuasive, and convincing enough to drive a call to action… no big deal, right? Here are some tried-and-true tips on setting up a process to arm your sales team with the right message.
Voice of the Customer (VoC) insights can help a team fine-tune its focus and ensure that product marketing and product development are aligned behind an accurate picture of the customer. Here are some of the ways…
Uncovering your customers’ unmet needs is a key activity in the “Exploration” phase of the Pragmatic Marketing Framework, where we ask two questions: What challenges, frustrations, and unmet needs do consumers have? How are current competitive offerings addressing these?
Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).
There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises, in-home usage testing). A little ingenuity and a quality technology partner are the key. (and a pinch of fairly dust never hurt…)