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By Gina Derickson Blog Product Management Product Marketing Product Research

GETTING REAL INSIGHT FROM BIG DATA

We live in an era of big data. But does access to big data actually translate into better insights? Not unless you have an effective method to distill it down and translate it into a story that’s both digestible and meaningful.

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Great Insights and Customer Empathy
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By Gina Derickson Blog Product Management Product Marketing Product Research

The Infinite Loop: How Great Insights and Customer Empathy Drive Each Other

There’s an amazing synergy between great customer insights and customer empathy and tapping into that synergy is a critical part of my job as a qualitative researcher. Here, I take a deeper look into customer empathy and its value to building strong customer relationships.

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insight validation
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By Gina Derickson Blog Managing clients Product Management Product Marketing Product Research

Five Ways Insights Can Help Product Teams Fine-Tune Their Focus

Voice of the Customer (VoC) insights can help a team fine-tune its focus and ensure that product marketing and product development are aligned behind an accurate picture of the customer. Here are some of the ways…

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