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By David Paull Blog

WATCH: CREATING A BRAND FOR YOUR MARKET RESEARCH COMPANY

Recently, as part of Insights Marketing Week, Julia Eisenberg EVP at Aspen Finn Research and I were asked to share backstories of how we developed (or in Julia’s case re-developed) the brands for our respective market research companies. Watch our recorded session…

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By David Paull Blog

Listen: Putting Your Market Research Personas to Work

Recently, I sat down with Ponderings from the Perch host and Momma Bird Priscilla McKinney to discuss why doing the work to develop client personas and put them into practice is critical for market research businesses young and old. Take a listen…

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in-depth qualitative user interviews for product management
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By Amanda Paull Blog

9 Killer Reasons Your User Research Should Include In-Depth Interviews

Qualitative research can add deep context to your product development process. Here’s how to leverage the rich results for NPD for tech and CPG

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