Story Builder CHECK OUT THIS PREVIEW.If you like what you see, there’s an opportunity below to request the full version that you can download and share with others. LIKE WHAT YOU’VE SEEN SO FAR?Download the full version of this step-by-step guide to:Validate what you know or need to learn about your customersGet your team aligned behind the voice of the customerDevelop the key building blocks of your customer story Please tell us a little about yourself before downloading the full version. Name* First Last Business Email* Opt-in By submitting this form, I agree to receiving email communications from Lillian Labs. Please note that adherent to our privacy policy, Lillian Labs will never share your info. CAPTCHAEmailThis field is for validation purposes and should be left unchanged. Additional Resources That Might Interest You DOWNLOAD OUR RESEARCH-OPTIMIZED, PRAGMATIC MARKETING FRAMEWORK that shows what type of research fits and the value it provides for each stage of the pragmatic marketing framework. LEARN HOW TO CRAFT THE PERFECT CUSTOMER PERSONA and other critical steps you can take to gain a deeper understanding of your ideal customer. Product managers and product marketers… Here are 9 REASONS WHY IN-DEPTH INTERVIEWS (IDIs) SHOULD BE IN YOUR PRODUCT RESEARCH MIX.