If you are trying to figure out what type of research fits into your Pragmatic Framework, you’ve come to the right place. Not all research is created equal. Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas.
There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises, in-home usage testing). A little ingenuity and a quality technology partner are the key. (and a pinch of fairly dust never hurt…)
Creating powerful buyer personas doesn’t only shape your marketing strategy, but if utilized correctly, buyer personas can change the way you do business. Consider this your guide to building detailed buyer personas that drive meaningful conversations that lead to meaningful sales.
Start an Online Qual Business DURING a Pandemic!? Our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check it out.
Here's the trick: how do you extract insights from them that are meaningful, human, and empathetic. After all, your product is solving their problems, right?
Here's our Top 10 Product Manager Best Practices for Humanizing Your Customer Insights Research.