If you are trying to figure out what type of research fits into your Pragmatic Framework, you’ve come to the right place. Not all research is created equal. Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas.
There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises, in-home usage testing). A little ingenuity and a quality technology partner are the key. (and a pinch of fairly dust never hurt…)
Creating powerful buyer personas doesn’t only shape your marketing strategy, but if utilized correctly, buyer personas can change the way you do business. Consider this your guide to building detailed buyer personas that drive meaningful conversations that lead to meaningful sales.