We THINK we know what our customers want and how to deliver to them. But, more often than not, we realize that what we think we know is different than what we actually know or what we knew in the past is only what we think we know now. It’s that seed of doubt that drives those of us involved in market research to validate the insights we think we know…
Product marketers that can tap into proven methods of story creation can effectively create product stories that better resonate with their consumers and elicit an emotional response. Here are some critical things you should think about while building out your product story…
Innovation is time-consuming and expensive. Yes, we all need to innovate, and creating new things is in our DNA. But, you also may be sitting on a gold mine of an opportunity to creatively repurpose something you already have… We call it creative repurposing.
Whether you’re presenting at an industry event or posting on social media, these tips can be used to reach your persona in meaningful ways. Consider this your guide to building detailed buyer personas that drive meaningful conversations which lead to meaningful sales.
Creating powerful buyer personas doesn’t only shape your marketing strategy, but if utilized correctly, buyer personas can change the way you do business. Consider this your guide to building detailed buyer personas that drive meaningful conversations that lead to meaningful sales.
Focus groups are hard. They are also revealing. But you have to know the tricks of the trade to really garner insights that are deep and valuable. And you can’t have a loud respondent or human memory errors get in your way to the truth.
Healthcare product managers and product marketers need to talk direct-to-patients. Showcase the most impactful, persuasive messaging to patients to promote adoption of your products and procedures.