colorful mas of spaghetti wires

DEVELOPING EFFECTIVE MESSAGING YOUR SALES TEAM CAN RUN WITH

There’s a lot riding on your sales messaging so getting your messaging right is crucial. Your messaging needs to be interesting, informative, persuasive, and convincing enough to drive a call to action… no big deal, right? Here are some tried-and-true tips on setting up a process to arm your sales team with the right message.

new product development messages that resonate

THE POWER OF STORY: CREATING A MESSAGE THAT RESONATES

Product marketers that can tap into proven methods of story creation can effectively create product stories that better resonate with their consumers and elicit an emotional response. Here are some critical things you should think about while building out your product story…