There’s a lot riding on your sales messaging so getting your messaging right is crucial. Your messaging needs to be interesting, informative, persuasive, and convincing enough to drive a call to action… no big deal, right? Here are some tried-and-true tips on setting up a process to arm your sales team with the right message.
Mostly out of necessity, we’ve been conducting remote, in-depth interviews (IDIs) and focus groups with consumers in their homes. Now, 2+ years into this “new normal,” it’s interesting to assess the unexpected benefits we’ve seen doing all our qual online, and how, moving forward, we may be better off for it.
Uncovering your customers’ unmet needs is a key activity in the “Exploration” phase of the Pragmatic Marketing Framework, where we ask two questions: What challenges, frustrations, and unmet needs do consumers have? How are current competitive offerings addressing these?
We THINK we know what our customers want and how to deliver to them. But, more often than not, we realize that what we think we know is different than what we actually know or what we knew in the past is only what we think we know now. It’s that seed of doubt that drives those of us involved in market research to validate the insights we think we know…
Product marketers that can tap into proven methods of story creation can effectively create product stories that better resonate with their consumers and elicit an emotional response. Here are some critical things you should think about while building out your product story…
Whether you’re presenting at an industry event or posting on social media, these tips can be used to reach your persona in meaningful ways. Consider this your guide to building detailed buyer personas that drive meaningful conversations which lead to meaningful sales.
If you are trying to figure out what type of research fits into your Pragmatic Framework, you’ve come to the right place. Not all research is created equal. Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas.
Creating powerful buyer personas doesn’t only shape your marketing strategy, but if utilized correctly, buyer personas can change the way you do business. Consider this your guide to building detailed buyer personas that drive meaningful conversations that lead to meaningful sales.
If you are trying to figure out what type of research fits into your Pragmatic Framework, you’ve come to the right place. Not all research is created equal. Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas.
Start an Online Qual Business DURING a Pandemic!? Our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check it out.