This second phase of our COVID-19 vaccine message testing study, completed in early November 2021, focused on parents of children ages 5 – 11 that were still “on the fence” about getting their child/children vaccinated. Here’s what these parents told us were 3 keys things they wanted to hear before making their decision about vaccinating their child…
Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).
Recently, as part of Insights Marketing Week, Julia Eisenberg EVP at Aspen Finn Research and I were asked to share backstories of how we developed (or in Julia’s case re-developed) the brands for our respective market research companies. Watch our recorded session…
Recently, I sat down with Ponderings from the Perch host and Momma Bird Priscilla McKinney to discuss why doing the work to develop client personas and put them into practice is critical for market research businesses young and old. Take a listen…
View the presentation slides and the recording of the webinar I did in partnership with Nadine Gartner of Boost Oregon. We shared the key findings of Lillian Lab’s COVID-19 vaccine messaging study as well as how Boost Oregon put our findings into action.
Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).
Qualitative research can add deep context to your product development process. Here’s how to leverage the rich results for NPD for tech and CPG
Focus groups are hard. They are also revealing. But you have to know the tricks of the trade to really garner insights that are deep and valuable. And you can’t have a loud respondent or human memory errors get in your way to the truth.
Healthcare product managers and product marketers need to talk direct-to-patients. Showcase the most impactful, persuasive messaging to patients to promote adoption of your products and procedures.
When creating reasons to believe, the rule of quality over quantity prevails. Here are 7 killer approaches and examples from healthcare (but can be applied to any market.)
Stick to 1 or 2 Reasons to Believe (RTBs). They should be highly believable, which will be more a lot more compelling than several that are loosely related.
When in doubt, test them to make sure they’re compelling and relevant to the promised benefit.