PEDIATRIC COVID-19 VACCINE MESSAGING TO PARENTS

3 THINGS HESITANT PARENTS WANT TO HEAR BEFORE VACCINATING THEIR CHILD AGAINST COVID-19

This second phase of our COVID-19 vaccine message testing study, completed in early November 2021, focused on parents of children ages 5 – 11 that were still “on the fence” about getting their child/children vaccinated. Here’s what these parents told us were 3 keys things they wanted to hear before making their decision about vaccinating their child…

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How to Be a Better Listener in Qualitative

Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).

Overcoming vaccine hesitancy

Messaging Study: Breaking Through Vaccine Hesitancy

Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).

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3 Tips for Better Market Research Insights

Focus groups are hard. They are also revealing. But you have to know the tricks of the trade to really garner insights that are deep and valuable. And you can’t have a loud respondent or human memory errors get in your way to the truth.

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7 Examples of Strong Reasons to Believe (RTBs)

When creating reasons to believe, the rule of quality over quantity prevails. Here are 7 killer approaches and examples from healthcare (but can be applied to any market.)
Stick to 1 or 2 Reasons to Believe (RTBs). They should be highly believable, which will be more a lot more compelling than several that are loosely related.
When in doubt, test them to make sure they’re compelling and relevant to the promised benefit.