This second phase of our COVID-19 vaccine message testing study, completed in early November 2021, focused on parents of children ages 5 – 11 that were still “on the fence” about getting their child/children vaccinated. Here’s what these parents told us were 3 keys things they wanted to hear before making their decision about vaccinating their child…
Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).
Recently, as part of Insights Marketing Week, Julia Eisenberg EVP at Aspen Finn Research and I were asked to share backstories of how we developed (or in Julia’s case re-developed) the brands for our respective market research companies. Watch our recorded session…
Recently, I sat down with Ponderings from the Perch host and Momma Bird Priscilla McKinney to discuss why doing the work to develop client personas and put them into practice is critical for market research businesses young and old. Take a listen…
View the presentation slides and the recording of the webinar I did in partnership with Nadine Gartner of Boost Oregon. We shared the key findings of Lillian Lab’s COVID-19 vaccine messaging study as well as how Boost Oregon put our findings into action.
Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).
Qualitative research can add deep context to your product development process. Here’s how to leverage the rich results for NPD for tech and CPG
Whether you’re presenting at an industry event or posting on social media, these tips can be used to reach your persona in meaningful ways. Consider this your guide to building detailed buyer personas that drive meaningful conversations which lead to meaningful sales.
If you are trying to figure out what type of research fits into your Pragmatic Framework, you’ve come to the right place. Not all research is created equal. Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas.
Creating powerful buyer personas doesn’t only shape your marketing strategy, but if utilized correctly, buyer personas can change the way you do business. Consider this your guide to building detailed buyer personas that drive meaningful conversations that lead to meaningful sales.