PEDIATRIC COVID-19 VACCINE MESSAGING TO PARENTS

3 THINGS HESITANT PARENTS WANT TO HEAR BEFORE VACCINATING THEIR CHILD AGAINST COVID-19

This second phase of our COVID-19 vaccine message testing study, completed in early November 2021, focused on parents of children ages 5 – 11 that were still “on the fence” about getting their child/children vaccinated. Here’s what these parents told us were 3 keys things they wanted to hear before making their decision about vaccinating their child…

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How to Be a Better Listener in Qualitative

Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).

Overcoming vaccine hesitancy

Messaging Study: Breaking Through Vaccine Hesitancy

Here, at Lillian Labs, we’ve recently conducted a few studies looking into how to message to those who are still hesitant or opposed to getting the COVID-19 vaccine. In April, I presented findings from one of the studies we did in partnership with Boost Oregon to the Oregon Health Authority’s Immunization Policy Advisory Team (IPAT).

bread and butter

What Can Butter Teach Us About Customer Needs & New Product Research?

If you are trying to figure out what type of research fits into your Pragmatic Framework, you’ve come to the right place. Not all research is created equal. Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas.