Recently, I sat down with Ponderings from the Perch host and Momma Bird Priscilla McKinney to discuss why doing the work to develop client personas and put them into practice is critical for market research businesses young and old. Take a listen…
Qualitative research can add deep context to your product development process. Here’s how to leverage the rich results for NPD for tech and CPG
Whether you’re presenting at an industry event or posting on social media, these tips can be used to reach your persona in meaningful ways. Consider this your guide to building detailed buyer personas that drive meaningful conversations which lead to meaningful sales.
If you are trying to figure out what type of research fits into your Pragmatic Framework, you’ve come to the right place. Not all research is created equal. Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas.
There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises, in-home usage testing). A little ingenuity and a quality technology partner are the key. (and a pinch of fairly dust never hurt…)
Creating powerful buyer personas doesn’t only shape your marketing strategy, but if utilized correctly, buyer personas can change the way you do business. Consider this your guide to building detailed buyer personas that drive meaningful conversations that lead to meaningful sales.
If you are trying to figure out what type of research fits into your Pragmatic Framework, you’ve come to the right place. Not all research is created equal. Fuzzy front-end discovery needs to happen long before you start to build- and before you define those all-important personas.
Start an Online Qual Business DURING a Pandemic!? Our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check it out.
Here's the trick: how do you extract insights from them that are meaningful, human, and empathetic. After all, your product is solving their problems, right?
Here's our Top 10 Product Manager Best Practices for Humanizing Your Customer Insights Research.
Focus groups are hard. They are also revealing. But you have to know the tricks of the trade to really garner insights that are deep and valuable. And you can’t have a loud respondent or human memory errors get in your way to the truth.