We THINK we know what our customers want and how to deliver to them. But, more often than not, we realize that what we think we know is different than what we actually know or what we knew in the past is only what we think we know now. It’s that seed of doubt that drives those of us involved in market research to validate the insights we think we know…
Product marketers that can tap into proven methods of story creation can effectively create product stories that better resonate with their consumers and elicit an emotional response. Here are some critical things you should think about while building out your product story…
Recently, as part of Insights Marketing Week, Julia Eisenberg EVP at Aspen Finn Research and I were asked to share backstories of how we developed (or in Julia’s case re-developed) the brands for our respective market research companies. Watch our recorded session…
Recently, I sat down with Ponderings from the Perch host and Momma Bird Priscilla McKinney to discuss why doing the work to develop client personas and put them into practice is critical for market research businesses young and old. Take a listen…
Qualitative research can add deep context to your product development process. Here’s how to leverage the rich results for NPD for tech and CPG
Whether you’re presenting at an industry event or posting on social media, these tips can be used to reach your persona in meaningful ways. Consider this your guide to building detailed buyer personas that drive meaningful conversations which lead to meaningful sales.
There are effective ways to accomplish what you traditionally have done in-person (eg: projective exercises, in-home usage testing). A little ingenuity and a quality technology partner are the key. (and a pinch of fairly dust never hurt…)
Creating powerful buyer personas doesn’t only shape your marketing strategy, but if utilized correctly, buyer personas can change the way you do business. Consider this your guide to building detailed buyer personas that drive meaningful conversations that lead to meaningful sales.
Start an Online Qual Business DURING a Pandemic!? Our founder David and VP of Research Gina discuss starting a new qualitative business during challenging times and where the heck the name Lillian Labs came from. Check it out.
Here's the trick: how do you extract insights from them that are meaningful, human, and empathetic. After all, your product is solving their problems, right?
Here's our Top 10 Product Manager Best Practices for Humanizing Your Customer Insights Research.